The OnMyWay blog
Practical, no-fluff guides on winning Google reviews and looking like a bigger outfit than you are.
10 min read
Being late doesn't cost you the customer. Going quiet does. When to message, what a good running-late text says (with three copy-paste scripts), what to do on the doorstep if they're already annoyed, and how to turn the delay into a good review.
Scripts & templatesRead the guide10 min read
Chasing a bigger review number and your ranking hasn't budged? Google weights whether reviews are still arriving over how many you've collected. Why a steady trickle beats a frozen pile, what a healthy weekly rate looks like for your job volume, and how to keep it going without remembering to ask.
Google reviewsRead the guide9 min read
Fault-finding, rewires and consumer unit upgrades each have their own right moment to ask, and none of them is while you're standing there with the invoice. When to ask by job type, what the message should say, and how to stop relying on memory.
Google reviewsScripts & templatesRead the guide9 min read
The exact wording in the thirty seconds after a job decides whether a review lands or not. The phrases that quietly kill your chances, three word-for-word scripts, and how to vary them by trade.
Google reviewsScripts & templatesRead the guide8 min read
The silence between 'sometime this morning' and the knock on the door is where trust goes. Why one message before you arrive changes the whole job, and how that turns into reviews and repeat work.
Read the guide7 min read
The real price of ETA interruptions isn't the thirty seconds on the phone. It's the broken concentration, the longer jobs and the knock-on delay to every appointment after. How to count yours, and how to stop them.
Read the guide9 min read
Review counts stall for three reasons, and none of them are the quality of your work. How to spot which one is yours, whether it's early goodwill running out, bad timing or friction, and restart the flow this week.
Google reviewsRead the guide8 min read
Most tradespeople already ask for reviews. They just ask at the wrong moment. Why the minutes right after a job beat every other time, the four timing mistakes that cost you reviews, and a playbook you can use on your next job.
Google reviewsRead the guide6 min read
What an automated ETA notification actually is, why it isn't a CRM, and how a live WhatsApp tracking link stops the 'where are you?' calls that a plain text message can't.
Read the guide7 min read
A straight-talking plan for tradespeople: setting up your Google Business Profile properly, five methods that actually work, and how to sidestep the awkward face-to-face ask entirely.
Google reviewsRead the guide8 min read
Why your team keeps 'forgetting' to send ETAs to customers on WhatsApp, what inconsistent updates really cost you, and the quick, shared habit that survives a busy trade day.
Read the guide5 min read
Practical ways for tradespeople to get more Google reviews: why timing matters, copy-paste WhatsApp scripts, and the mistakes that get you penalised.
Google reviewsScripts & templatesRead the guide5 min read
Customers judge tradespeople on communication, not company size. The five moments that make you look professional, and how to nail each one.
Google reviewsRead the guide5 min read
A simple ETA communication system for tradespeople: message templates, why WhatsApp beats phone calls, and how live tracking links end the chasing.
Scripts & templatesRead the guide