Privacy Policy

This policy covers both our marketing website at sendonmyway.com and the OnMyWay app at app.sendonmyway.com. It explains what we collect, why, who we share it with, and the rights you have. We follow UK data protection law (UK GDPR and the Data Protection Act 2018), the EU GDPR for visitors in the European Union, and US state privacy laws for visitors in the United States.

Who we are

OnMyWay is a tool for UK service providers — plumbers, electricians, cleaners, handymen and other trades — to send clients live ETA updates and request Google reviews. For the purposes of UK GDPR, OnMyWay is the data controller for your account data and our websites. For the details of your clients that you enter into the app, you are the controller and we act as your processor.

You can contact us about anything in this policy at support@sendonmyway.com.

What we collect

Provider account data. When you sign up we collect your name, business name, email address, phone number and login details, plus billing information if you subscribe after the free trial.

Job details, including your clients' data. When you add a job, you may enter your client's name, phone number and job address, along with notes about the work. This is personal data about your clients. We store it so the app can send ETA links and review requests, and we process it only on your instructions.

Voice recordings. If you dictate a job instead of typing it, we capture a short audio recording of your voice. See the voice transcription section below for how this is processed.

Usage analytics. We collect information about how you use the app — screens viewed, features used, device type — to understand what is working and fix what is not.

Marketing-site data. On sendonmyway.com we count page visits in a deliberately anonymous way: no identifier is stored on your device and your IP address is not recorded. If you say yes in our cookie banner, we also use Google Analytics to understand how the site is used, and advertising tools from Google Ads and Meta to measure and show our ads. These collect things like the pages you view, how you arrived, your device and browser, an approximate location, and an online identifier stored in a cookie. Your choice applies to both our website and the app, so you're only asked once. Our cookies and site storage page lists each one and lets you change your choices at any time.

How we use it

We use your data to:

• provide the service: creating jobs, sending ETA links, showing live tracking pages and sending review requests
• transcribe voice notes into job details
• manage your account, trial and subscription
• improve the product through analytics
• respond to support requests
• understand how people use our website and, if you agree, measure and show our ads
• meet legal and accounting obligations

We do not sell personal data for money, and we never use your clients' details for our own marketing.

Voice transcription via OpenAI

When you dictate a job by voice, the audio recording is sent to OpenAI, which uses its gpt-4o-transcribe and gpt-4o-mini models to transcribe the recording and extract the job details (for example the client name, address and time). OpenAI processes this audio on our behalf as a sub-processor and does not use it to train its models under our agreement with them.

If you prefer not to have audio processed by a third party, simply type the job details instead — dictation is optional.

Messages we send on your behalf

OnMyWay sends WhatsApp messages to your clients on your behalf: a link to a live ETA tracking page when you tap "On My Way", and a Google review request when you mark a job done. These messages are sent in your name, using the phone number you entered for the client.

You are responsible for your clients' data. Because you decide whose details to enter and when messages are sent, you must have a lawful basis to share those details with us and your clients should reasonably expect to receive these messages — in practice, that they are genuine clients who have booked work with you and given you their number for that purpose. Do not use OnMyWay to message people who have no relationship with your business.

Messages are delivered through third-party messaging providers, which process phone numbers and message content as necessary to deliver them.

Client tracking pages

When you tap "On My Way", your client receives a link to a live tracking page. For the duration of the job, that page shows your name, your business name, your rating, your approximate arrival time and the job address you entered. The page requires no app install and no account. Once the job is complete, live tracking ends.

Anyone with the link can view the page while it is active, so treat the link as you would any information you'd share with a client.

Legal bases (UK and EU GDPR)

Where we act as controller, we rely on:

• Contract — providing the service you signed up for, including your account and billing
• Legitimate interests — product analytics, service improvement and security, balanced against your rights
• Legal obligation — tax, accounting and regulatory records
• Consent — for analytics and advertising cookies on our website, and for any optional marketing emails from us to you. You can withdraw consent at any time, as easily as you gave it.

For anything stored on or read from your device by sendonmyway.com, the Privacy and Electronic Communications Regulations (and in the EU, the ePrivacy rules) apply as well. Analytics and advertising cookies only run with your consent. Our anonymous visit counting and your theme setting rely on the statistical-purposes and appearance exceptions in the Data (Use and Access) Act 2025 instead, and you can object to visit counting at any time on the cookies and site storage page.

Where we process your clients' data as your processor, the lawful basis is yours to establish as controller — typically legitimate interests or contract in the context of a booked job.

Sharing and processors

We share personal data only with the service providers we need to run OnMyWay:

• OpenAI — transcription and parsing of voice recordings
• Mixpanel (EU-hosted) — product and marketing analytics, hosted in the EU
• Google — Google Tag Manager, Google Analytics and Google Ads on our website and app, only if you agree to cookies
• Meta — advertising measurement on our website and app, only if you agree to advertising cookies
• Railway — hosting for the marketing site (sendonmyway.com)
• Railway — hosting for the app (app.sendonmyway.com)
• Messaging delivery providers — delivery of WhatsApp messages to your clients

Each processor is bound by a data processing agreement. For advertising, Google and Meta also use some of this data for their own purposes, such as improving their ad services, under their own privacy policies (Google, Meta). For that part they are responsible alongside us. We may also disclose data where the law requires it.

International transfers

Some of our processors, including OpenAI, Google, Meta and our hosting providers, may process data outside the UK and EU, including in the United States. Where that happens, transfers are protected by appropriate safeguards such as the UK Extension to the EU–US Data Privacy Framework or the International Data Transfer Agreement / standard contractual clauses with the UK addendum.

Retention

We keep your account data for as long as your account is active. If you close your account, we delete or anonymise your data — including the job details and client information you entered — within a reasonable period, except where we must keep records for legal or accounting purposes. Voice recordings are kept only as long as needed to produce the transcription and are then deleted. Analytics data is retained in aggregate or pseudonymised form. Website cookies last for the periods listed on our cookies and site storage page, and your cookie choice is kept for 12 months before we ask again.

Your rights

Under UK GDPR and EU GDPR you have the right to:

• access the personal data we hold about you
• correct inaccurate data
• have your data deleted
• restrict or object to processing
• receive your data in a portable format
• withdraw consent where processing is based on consent

To exercise any of these rights, email support@sendonmyway.com. We will respond within one month.

To object to anonymous visit measurement on this website, you do not need to email us — use the switch on the cookies and site storage page, which takes effect immediately.

If your client contacts us directly about data you entered, we will refer them to you as the controller, and assist you in responding.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113. If you're in the EU, you can complain to the data protection authority in your country. We'd appreciate the chance to sort it out first, so please do get in touch.

If you're in the United States

Some US states, including California, give you extra rights over your personal information. We honour them for everyone in the US:

• Know and access — ask what personal information we have about you and get a copy
• Correct — ask us to fix anything that's wrong
• Delete — ask us to delete it
• Opt out of sharing for advertising — we don't sell personal information for money, but our advertising cookies may count as "sharing" for targeted advertising under some state laws. Turn advertising off in "Your privacy choices" in the website footer. If your browser sends a Global Privacy Control signal, we treat it as an opt-out automatically.
• Fair treatment — you won't get a worse service for using any of these rights

To make a request, email support@sendonmyway.com. You can ask someone to act for you as your authorised agent. We may need to confirm your identity first, and we'll respond within 45 days. We don't collect sensitive personal information on our website, and we don't knowingly sell or share the personal information of anyone under 16.

Children

OnMyWay is a business tool and is not intended for anyone under 18. We do not knowingly collect data from children.

Changes

We may update this policy from time to time. We will post the new version on this page with an updated date, and for significant changes we will notify you by email or in the app.

Contact

Questions about this policy or your data: support@sendonmyway.com.